Drawing on the brand’s commitment to helping Australians in the moments that matter, the campaign supports the launch of Westpac’s Exclusive Savings Rate designed to help young people save more of their hard-earned money. As part of the campaign, we worked closely with production company Buck to bring to life stories inspired by real Australians through bold animation built specifically for social platforms. From ushering pugs around town to being paid to play with a cat, the series positions Westpac as the bank of choice for those working in the gig economy and challenges the tired stereotype of young people being irresponsible savers.
Animation: Buck
Animation: Buck
AWARDS
D&AD: 1 x Shortlist
AWARD: 1 x Silver, 4 x Bronze
Effies: 1 x Bronze, 2 x Shortlist
Ad Stars: 1 x Crystal, 5 x Shortlist
AWARD: 1 x Silver, 4 x Bronze
Effies: 1 x Bronze, 2 x Shortlist
Ad Stars: 1 x Crystal, 5 x Shortlist