Why watch ads when you can play them?
To launch the new Volkswagen Golf, the everyday escape, we're helping viewers escape the ad breaks across tent-pole Channel 10 and Fox Sports shows by racing the new Golf GTI live against everyone watching the same ad break. We're buying the first spot in these breaks and displaying a QR code that viewers can scan to enter a race that runs for only the length of the break, with participants vying to beat a qualifying time for the chance to win a Golf GTI for real.
The Golf Ad Break Championship lets Volkswagen own the full three minutes of an ad break with a standard 30 second media buy.
There's nothing more everyday than an ad break, so stop watching and start playing:
vwgolfadbreak.com.au.
To launch the new Volkswagen Golf, the everyday escape, we're helping viewers escape the ad breaks across tent-pole Channel 10 and Fox Sports shows by racing the new Golf GTI live against everyone watching the same ad break. We're buying the first spot in these breaks and displaying a QR code that viewers can scan to enter a race that runs for only the length of the break, with participants vying to beat a qualifying time for the chance to win a Golf GTI for real.
The Golf Ad Break Championship lets Volkswagen own the full three minutes of an ad break with a standard 30 second media buy.
There's nothing more everyday than an ad break, so stop watching and start playing:
vwgolfadbreak.com.au.
PRESS
Contagious: VW combines TV and gaming for Golf launch campaign
Directory Magazine: Issue 60, September 2021
Australian Financial Review: Volkswagen hacks ad break with car race to launch new GTI
Drive: Car makers find creative ways to skirt local TV advertising laws
Mumbrella: Volkswagen aims to take over the ad break with the second screen in new Golf campaign
Directory Magazine: Issue 60, September 2021
Australian Financial Review: Volkswagen hacks ad break with car race to launch new GTI
Drive: Car makers find creative ways to skirt local TV advertising laws
Mumbrella: Volkswagen aims to take over the ad break with the second screen in new Golf campaign
AWARDS
Cannes Lions: 1 x Gold, 1 x Bronze, 3 x Shortlist
D&AD: 1 x Graphite Pencil, 1 x Wood Pencil, 3 x Shortlist
The One Show: 1 x Bronze, 3 x Merit
Spikes Asia: 1 x Grand Prix, 1 x Gold, 1 x Bronze
AWARD: 6 x Gold, 6 x Silver, 6 x Bronze
Caples: 2 x Gold, 1 x Bronze
Mad Stars: 3 x Silver, 2 x Bronze
D&AD: 1 x Graphite Pencil, 1 x Wood Pencil, 3 x Shortlist
The One Show: 1 x Bronze, 3 x Merit
Spikes Asia: 1 x Grand Prix, 1 x Gold, 1 x Bronze
AWARD: 6 x Gold, 6 x Silver, 6 x Bronze
Caples: 2 x Gold, 1 x Bronze
Mad Stars: 3 x Silver, 2 x Bronze