In a market increasingly crowded with new and unfamiliar EV brands, Volkswagen is leaning into its legacy of trust, emotion, and driving pleasure. The campaign introduces three all-new electric vehicles - the ID.4, ID.5, and the iconic ID. Buzz, with a nostalgic twist that speaks to the heart as much as the road.
“Batteries Included” is more than a nod to childhood memories - it’s a celebration of the inner child in all of us. Through a playful and emotionally resonant lens, the campaign reminds Australians why they fell in love with driving in the first place