Meet ‘The Bags’.
Our first work for DoorDash is a new brand platform starring a ragtag bunch of delivery bags who love a little small talk between drop-offs.
Directed by Jeff Low to a steel-drum cover of 50 Cent’s P.I.M.P. and crafted in camera by animatronic puppeteers on location, our bags star across 13 films to promote DoorDash’s exclusive ALDI partnership, our ‘Your Door to More’ brand promise and a KFC retail deal.
Launching across film, out-of-home, audio, digital and social, this enduring platform will continue to build and show up in new and exciting ways in the future.
Director: Jeff Low (Revolver)
