Westpac is evolving. To launch their new brand campaign, we highlighted life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small.
The new campaign brings together four of Australia’s most exciting up-and-coming directors, Stefan Hunt, Danny Cohen, Shelly Lauman and Billie Pleffer, collaborating under the guidance of Lion director, Garth Davis.
Life is eventful, that's why Westpac helps.
The new campaign brings together four of Australia’s most exciting up-and-coming directors, Stefan Hunt, Danny Cohen, Shelly Lauman and Billie Pleffer, collaborating under the guidance of Lion director, Garth Davis.
Life is eventful, that's why Westpac helps.
PRESS
Campaign: Life is a wild ride, so you need a good bank
Mumbrella: Westpac takes a new approach to reflect unpredictable life events
Shots: Westpac’s wonderful life
The Australian: Westpac wins with tension, curveballs and some magic
Mumbrella: Westpac takes a new approach to reflect unpredictable life events
Shots: Westpac’s wonderful life
The Australian: Westpac wins with tension, curveballs and some magic
AWARDS
AWARD: 2 x Shortlist
EFFIES: 2 x Bronze
Ad Stars: 1 x Crystal, 1 x Shortlist
Mumbrella: TV Ad of the Year Shortlist
EFFIES: 2 x Bronze
Ad Stars: 1 x Crystal, 1 x Shortlist
Mumbrella: TV Ad of the Year Shortlist