Savouring a great coffee helps you fully savour your mornings; a special time when the world hasn't demanded anything of you yet. When you can be yourself.
These are the precious few hours before you have to answer to your boss, kids, pets, landlord. Before you have to put on your “day to day face” and position yourself to the world. This campaign aims to make McCafe the unofficial sponsors of this magical time.
To make embracing your morning self go hand-in-hand with Coffee Fit For an Aussie.
And make you wonder: who are you before you're who you need to be?
And make you wonder: who are you before you're who you need to be?