Whether it be parallel parking, merging on a four-lane highway, roundabouts or distracted pedestrians, research showed that 79% of all road users had some kind of driving anxiety. So to launch the Volkswagen Tiguan and its range of new safety features, we created a tongue-in-cheek horror campaign, dramatising road fears and how the Tiguan’s tech can solve for them. Helping us say ‘goodbye’ road fears and ‘hello confidence’.

Illustrator: Matt Ryan Tobin
Director: Bruce Hunt (Revolver)