Introducing the all-new, 7-seat Volkswagen Tayron. This is the first of a series of ‘bretail’ films that pay homage to the beloved Volkswagen print work of the 1960s. Each spot opens resembling a classic print ad before the camera breaks the illusion and VO unpacks the vehicle’s emotional benefit, like an extra two seats that can unfold whenever you might unexpectedly need them. It’s the kind of feature you might not think about every day, until the day you do. And when that day comes, you’ll be glad we made the Tayron a little longer.
Director: Toby Finch (FINCH)