Introducing the all-new, 7-seat Volkswagen Tayron. This is the first of a series of ‘bretail’ films that pay homage to the beloved Volkswagen print work of the 1960s. Each spot opens resembling a classic print ad before the camera breaks the illusion and VO unpacks the vehicle’s emotional benefit, such as an extra two seats you can pop out whenever life unexpectedly requires them. It’s the kind of feature you might not think about every day, until the day you do. And when that day comes, you’ll be glad we made the Tayron a little longer.
Director: Toby Finch (FINCH)
