We were tasked with creating a new product-centric brand campaign for Westpac that could be repeatedly executed within a 15 second film construct without abandoning the emotional storytelling of their previous brand work.
Westpac Backed is all about playing the support role. Our customers are the main act. We’re just here with the know-how so that they can write their story their way. This campaign uses supers to tell those stories with Westpac’s role appearing just as a step on the journey to help them get to the next stage.
Director: Riley Blakeway (DIVISION)